The published articles listed here were
all written by the #1 SMMarT Guy,
Kim Robinson. Each one is brief,
entertaining, and educational without being
preachy.
Please feel free to read any that strike
your fancy.
3 Cs of Successful
Marketing
Discover the three bedrock fundamentals
to creating effective display ads,
marketing pieces, and campaigns.
Bad Manners Are
Bad for Business
Generate more business and close more
sales by following these five simple
rules of business etiquette.
Building a Management
Team
Team members who know and understand
each other away from work can better
predict each other’s behavior
while at work. Read one exciting
example of a boss who learned the hard
way about how hard a member of his
team wanted to win.
Call Center Sales
Learn three simple communication techniques
that decrease call times and increase
revenues.
Dealing With Conflict
Read the simple nine-step process to
comfortable, and completely, resolve any conflict.
Do Sweat the Small
Stuff
Read examples of how paying attention
to small details can generate big sales.
Door-to-Door Sales
A brief, yet spot-on, primer about
how to be successful selling anything
door-to-door.
Emotional Persuaders
Discover the five things advertisers
use to push our buttons so
we remember their products.
Four Tips For
Success
These four tips will help you hit the
ground running every year, and any
year.
Great Customer
Service is Sales
Great customer service and up selling
go hand-in-hand to improve customer
satisfaction and generate revenue usually
left on the table.
Hire the Personality
Don’t change the job to fit the
person—hire the right person
for the job.
Ho Ho Ho
Don’t sweat the small stuff about
holiday shopping.
Listen
More salespeople talk themselves out
of a sale than ever talk themselves
into one. Learn six tips to
help you listen better to close more
sales.
No, Thank You.
CLICK!
The key to successful cold calling. Learn
how to make more sales with outbound
calls.
Selfish Doesn't
Sell
It’s not all about you when it
comes to creating marketing pieces
for your company. Learn what
works and why.
The 3 Sales Truths
Gain clarity about the three things
that govern sales and the sales process.
The Waiter Test
A simple personality test many top
executives use to determine if a
management candidate is the right
person for the job.
Waiting for Service Control the line to increase
both customer satisfaction and
repeat sales. See what happens
when you don’t…
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